Youtility: Why Smart Marketing is About Help Not Hype Subclass_Girl Titles Ephram must choose between loyalty

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Youtility: Why Smart Marketing is About Help Not Hype Subclass_Girl Titles Ephram must choose between loyaltyThe difference between helping and selling is just two letters. If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: 'How can we help?' Jay Baer's Youtility offers a new